The Importance of the User Interface

Who's involved
Who's involved

User interaction will drive the quality of the data…

Data analysis and analytic tools play an important role in the decision making process in any business. Historically, data analysis has been successful in corporate departments that use objective data like Accounting, Finance and IT. Data is available, plentiful, and easily collected making it easier to identify KPIs to define and refine core metrics.

The same rules did not apply to the Marketing and Human Resource Departments, until recently. Marketing has evolved from a creative process to a data-driven model that allows marketing teams to more accurately identify what campaigns work best for their product.

A lot of this growth has been down to how consumers now interact with their connected devices allowing companies like Google, Facebook and Hubspot to measure bundles of information and package it in a format that allows Marketers to tailor solutions for the individual and their products.
These companies have become successful through building an interface that is intuitive and easy to navigate for the user, resulting in regular usage and more accurate and complete data being gathered.

Frequency of use and quality of data are directly related.

Here lies the problem with many HR software solutions packages. HR software never went through the evolution in design that a consumer would expect as HR solutions were only designed for in-house business usage. The end consumer was thought to be the Head of HR or HR administrators, when the main users of HR systems are operations managers. As the focus was on presenting results rather than user experience, many HR systems are difficult to navigate, clunky and often require training to use, interrupting the workflow of employees. The cumbersome design leads to low usage and therefore, very little useful data is created, which defeats the purpose of implementing the system in the first place i.e. to allow people managers to make better informed decisions.

The Uppiddee Design Team has developed a Wellbeing program with two users in mind, the employee and the management team. The starting criterion for our Intelligent Wellbeing platform was to have a functional and intuitive user interface that encourages and rewards frequency of use. Continual usage was also an important criterion to gather regular and accurate data enabling people managers to make informed and current decisions. To us, the UI and Quality of Data are intrinsically linked.

The end product incorporates elements of Game Theory that tap into people’s natural desires for learning, motivation, achievement, and encouragement.

Our platform is the first enterprise software product to combine an analytical and holistic approach to employee wellbeing. Uppiddee focuses on more than just physical health. We believe good mental health is a crucial building block for a successful wellbeing program. To us, wellbeing includes mental fitness, physical fitness, community involvement and creativity. We place more emphasis on intrinsic motivators such as interpersonal relationships, challenge balance, autonomy and real time feedback. We compare all of this data to core metrics like revenue and customer service so businesses can accurately measure the real impact on the bottom line.

Aidan Gallagher

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